Nike Sneaker Launch

The Gaabs created a series of studio based still and motion packages for Zalando and Nike.
The collaboration focused on three product launches: The “Airzoom Pegasus”, “React Run” and “Lebron” sneakers.
With a focus on 360° product detail, the shoes were placed on matt backgrounds allowing the sneakers and their design details, texture and colour to remain the only focal point.

Creating paired down images with expert lighting and crisp focus to magnify textures and silhouette giving the customer a detailed look at the product as if they were turning it in their own hands.

The production delivered maximum product focus and created content led purely by the product design and features.