Content Systems & Production Services for Luxury and Premium Brands
Combining direction, photography, film, CGI, and AI into a single workflow we support premium brands and their agency partners. The Gaabs can provide full-service production as an external partner or develop custom systems that integrate directly into your team’s existing workflow.
Disciplines
AI & CGI Production
We combine photography with AI and CGI to create new settings, refine imagery and develop motion from stills. Art direction guides the process so that product detail and the visual language of the brand stay consistent.
Market Adaptations
One asset set can serve multiple markets. We adapt imagery to local contexts with controlled variations, extending existing content without repeating the original shoot.
E-Commerce Content
We create product imagery and motion that show details clearly and make collections feel consistent online.
Guidelines & Workflows
We document image style, composition and usage so different teams can create content with a shared visual language.
We structure briefing, production, review and delivery so teams can keep content moving as demand grows.
Motion & Animation
We animate imagery, graphics and type to explain ideas and give brand content movement.
One asset set for Multiple markets, Channels, and Product variations.
Photography remains at the core of how we work. The three featured productions below showcase some of the support we provide, and how we utilise AI and CG helping upscale and tailor your asset pool with ease, providing custom Asset support coverage across channels and markets.
Tag Heuer
AI Production & Digital Innovation, 2025/26
We created a master asset set and used it to develop regional adaptations, adjusting the styling and the featured watches for each market. The key was that every iteration stayed true to TAG Heuer’s brand standards, product detail and visual language.
Armedangels
Campaigns & E-Commerce, 2020–2026
From eco-niche to global player with a vision: six years, 28 campaigns, and 14 lookbooks. We transformed their e-commerce presence from a pure sales channel into the central driver of their brand story and communication.
Marc O’Polo
AI Production & Digital Innovation, 2025
Over 120 brand-consistent assets created for their Homeware Catalogue through a seamless blend of photography, AI, and CGI. By capturing core products on location, generating elevated virtual environments, and refining structural details via CGI, we delivered a sophisticated visual language tailored precisely to their core customer.
Consulting & Implementation
We work as a partner to your in-house team, helping you bring AI production into the way you already work.
Our Services
Presentation & show and tell
We present our AI production workflows to your stakeholders and show real work from live projects, so everyone at the table sees what the approach can do for your brand.
Assessment & evaluation
We look at how your team produces assets today, which tools and approval steps are in place, and where AI will make the biggest difference.
Quotation & suggested approach
You get a written proposal with the recommended setup, timeline and costs, so the decision rests on a clear basis.
Implementation
We build the system into your existing asset production workflow together with your team, start with a pilot on a real production and hand over once your people run it on their own.
The system extends your existing asset production workflow, connecting tools, production and approval steps with your brand guidelines.
Full-Service Production
We produce the assets, extending your brand or agency team with AI-assisted production.
Quality & control
Input & direction
We start with your existing assets, brand guidelines and the intended channels and markets.
Sign-off: agree the source material, creative direction and scope before production.
Production & refinement
Photography, AI and CGI work together to create controlled variations within a consistent visual language.
Sign-off: review the proposed imagery and product detail before extending the asset set.
Review & delivery
We refine the selected assets for the agreed channels and markets, with approval points built into the workflow.
Final sign-off: the agreed client approvers review the assets before delivery.
Brands we work with.
Frequently asked questions
What is a content system, and why does a brand need one?
A content system connects a brand’s visual language with the workflows used to produce assets. It gives teams a repeatable way to create and adapt content for e-commerce, social and other channels while maintaining brand consistency.
How can AI production be integrated into existing workflows?
We start by reviewing how your team produces assets today, including tools, guidelines and approval steps. From there we propose a setup and pilot it on a real production, building AI-assisted production into the workflow your team already uses.
How does brand consistency hold across all channels?
A shared visual language and clear brand guidelines guide production. Photography, AI and CGI are used together, with controlled variations and review points that keep the product and brand recognisable across channels and markets.
What do the sign-off steps look like, and who has the final say?
Approval points are agreed as part of the production workflow, from source material and direction through refinement to final assets. The agreed client approvers retain final sign-off; where a person’s likeness is involved, approval must also account for that person.
How are personality rights and model releases handled?
Permissions for a person’s likeness and the scope of any model release need to be clarified before production. The required approvals depend on the people, source material and intended use. We discuss these requirements with your team when defining the production workflow.
What does a setup cost, and how long does it take?
Cost and timing depend on the current workflow, the production scope and the implementation required. Following the assessment, you receive a written proposal with the recommended setup, timeline and costs.
Does The Gaabs work with agencies and with in-house teams?
Yes. We work with brands’ in-house teams and with agencies as production partners. You can ask us to produce the assets, or work with us on consulting and implementation so your own team can run the system as an extension of its existing production workflow.
Let’s talk