The Gaabs Process

  1. Discovery Phase

    An in person exploration and discussion with key decision makers to define objectives and expected outcomes

  2. Research and Insights

    An in person exploration and discussion with key decision makers to define objectives and expected outcomes
    • The status quo and current challenges
    • Key stakeholders and decision makers
    • Why this, why now
    • Goals and objectives
    • The process

  3. Positioning and Definition

    An in person exploration and discussion with key decision makers to define objectives and expected outcomes
    • The status quo and current challenges
    • Key stakeholders and decision makers
    • Why this, why now
    • Goals and objectives
    • The process

  4. Visual Language

    An in person exploration and discussion with key decision makers to define objectives and expected outcomes
    • The status quo and current challenges
    • Key stakeholders and decision makers
    • Why this, why now
    • Goals and objectives
    • The process

  5. Activation

    An in person exploration and discussion with key decision makers to define objectives and expected outcomes
    • The status quo and current challenges
    • Key stakeholders and decision makers
    • Why this, why now
    • Goals and objectives
    • The process

  6. Governance

    An in person exploration and discussion with key decision makers to define objectives and expected outcomes
    • The status quo and current challenges
    • Key stakeholders and decision makers
    • Why this, why now
    • Goals and objectives
    • The process