A Fantastic Christmas
Scope
Overview
How storytelling, character design, and modern media thinking redefined Christmas for GLOBUS.
Collage Art by Constantin Prosorov
Our „Archetype Casting“ and character development brought emotion and recognition. We turned Christmas communication into a modern fairytale which is cinematic and unmistakably GLOBUS.
We transformed the Globus magazines into a storytelling journey. Each stop revealed a new department, turning the pages into an experience.
“From collage to a layered campaign activation.”
“Think beyond digital.”
Activations not only in store but throughout the city made the journey sharable and highly engaging.
Digital Assets
A blend of tradition and innovation with a consistent premium look across all channels
