Modernising Germany’s oldest brand
Scope
Meissen was founded in 1710 and since then, its porcelain has combined extraordinary craftsmanship, artistic innovation and a taste for extravagance. A remarkable heritage.
Overview
Our partnership set out to bring Meissen’s distinctive spirit into the present. Drawing on the manufactory’s rich archives, we shaped a new vision for the brand.
Making its heritage tangible. Its craftsmanship desirable. And its world relevant to a new generation.
Strategy
Over 300 years of craftsmanship, an extraordinary archive and a spirit of extravagance.
We brought these qualities together in one idea: Modern Opulence. A direction for everything the brand creates, from porcelain and packaging to campaigns, digital experiences and exhibitions.
Rooted in its heritage and relevant to a new generation.
Identity
This contemporary composition reflects the marriage of traditional know-how and a modern sensibility.
Experience
With photography, the task was and is to create imagery – whether used for advertising purposes, shop windows, onsite or for social media – that is instantly suggestive of MEISSEN as the essence of modern opulence. This largely involves showing products as old as 300 years in their design, in a brand-new light that feels equal parts contemporary and true to their own identity. We have also strived to manifest a diverse richness within the visual language that indicates the MEISSEN of now.
